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Dress Like the Lyons! Saks Fifth Avenue Debuts 'Empire' Collection

  • diskretonline
  • Aug 22, 2015
  • 1 min read

Get ready Empire fans to dress like Cookie, Lucious, Hakeem, Andre and Jamal. Saks Fifth Avenue is promoting "Empire" with clothing and window displays in New York and Beverly Hills flagships and on its website.

The collection will feature items from Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM in such categories as jewelry, ready-to-wear, shoes and handbags. All will be available in-store, online and on-screen.

"The lines between fashion and entertainment are interesting," says Marc Metrick, Saks Fifth Avenue's president. "Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks."

The “Empire”-inspired campaign will run from Sept. 10 through Oct. 7. “Empire” season 2 premieres on Sept. 23 on Fox. inspired by the Fox series this fall.


 
 
 

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